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Jacquemus CEO Bastien Daguzan has taken on an additional title at the company. According to public filings, Daguzan is now president as of 6 December. Founder Simon Porte Jacquemus previously held the role; he remains artistic director and unique shareholder of the house.
“It is a formal recognition of our duo, a reflection of the reality of the business and a signal of mutual trust,” Daguzan told Vogue Business.
The brand is on a roll, from a partnership with Château de Versailles to a holiday campaign starring K-pop phenomenon Blackpink’s Jennie Ruby Jane and Kendall Jenner. Daguzan has notably spearheaded a big retail push for the brand: its first permanent, standalone retail store opened on Avenue Montaigne in September 2022. A series of pop-ups in destinations like Lake Como and Portofino followed last summer, as well as a beach club in Saint Tropez. Next, the brand will open its first mountain store, a pop-up in Courchevel carrying its new winter holiday collection, “Guirlande”. The opening is accompanied by a branded ice skating rink at luxury hotel Les Airelles Courchevel.
Projected growth in 2023 is in the double digits, according to Daguzan. Jacquemus revenues surpassed €200 million in 2022, up from approximately €100 million in 2021, according to the brand. The strategy includes higher-end positioning, menswear and expansion in the US, as previously reported.
Daguzan takes on the new role as fashion’s rumour mill goes into hyperdrive over Matthew Williams’s departure from Givenchy last week. Speculators have put Simon Porte Jacquemus forward as a contender to fill the role. Further fuelling those rumours, Jacquemus posted a photo of Hubert de Givenchy’s Manoir du Jonchet to his Instagram, featuring Alberto Giacometti’s plaster Albatross above the fireplace. The caption read: “Chez Hubert de Givenchy.” Daguzan and Givenchy had no comment.
Also this week, Jacquemus announced the staging of its next show, named “Les Sculptures”, on 29 January at the Fondation Maeght, a private art institution in the South of France. The Fondation notably features the Giacometti courtyard, which has plaster sculptures by Alberto Giacometti.
Correction: Jacquemus opened a pop-up store in Portofino, not Positano as originally reported. (13 December 2023)
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